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opment of shale gas resources in the U.S., which will undoubtedly have an impact on the coal industry there. Overall, however, the VDMA is expecting that its mining branch members will be able to maintain their turnover in the short term, while looking further ahead, there is good potential for resumed growth. International Cooperation Increases The VDMA has been focusing specifically on raising the profile of German engineering in Latin America over the past few years and this, said Dr. Rheinländer, is now beginning to pay off. In Chile alone, he said, the value of equipment sales quadrupled from 2011 to 2012, and markets are growing in Colombia and Peru as well. In addition, he welcomed the raw materials partnerships created during the year with both Kazakhstan and Mongolia. These, he said, have the potential to make an important contribution to Germany's raw-materials supply in the longer term as well as opening up new markets for German industry. The "Future Mongolia" trade fair, which was first held in Ulan Bator last year and for which the VDMA is a conceptual sponsor, is to be repeated in June 2013, providing what he described as "an outstanding platform" for raising awareness about German companies and their products in the region. Of the nearly 100 companies that exhibited there last year, VDMA mining branch members included GHH Fahrzeuge, Putzmeister Solid Pumps, Prakla Bohrtechnik, RWE Power International, Tenova Takraf, Voith Turbo, Düchting Pumpen, Eirich and Caterpillar, with a number of others amongst the strong German contingent. International Marketing Continues Strongly In his presentation during the branch's annual meeting, held as always at the historic—and architecturally world-renowned— Zollverein conference center in Essen, Dr. Rheinländer spoke of the work that the VDMA carries out on behalf of its members at conferences and trade shows. He also made special mention of the value of publications such as Best of Germany in helping the organization in doing so. While bauma heads the list of mining-equipment exhibitions with VDMA participation this year, as shown in the table, the organization will also be marketing German engineering and expertise worldwide. Trade shows in Australia, China, Indonesia and Mongolia cover the Pacific Rim, while its drive to secure larger markets in Latin America will continue at events in Brazil, Chile, Colombia and Peru. "We are using the VDMA brand as a synonym for mining technology from Germany," he said, adding that there is a proposal to use the name "VDMA Mining Equipment" for the branch in order to increase recognition internationally. With a group of new members acquired during 2012, the branch is going from strength to strength. So is Germany's contribution to the world mining-equipment market. VDMA Participation at Mining Exhibitions During 2013 Date Show Location 15-21 April 17-21 June 19-22 June 20-23 August 4-7 September 16-20 September 23-26 September 25-27 September 22-25 October bauma Exponor Future Mongolia AIMEX Mining Indonesia EXTEMIN EXPOSIBRAM Colombia Minera China Coal & Mining Munich, Germany Antofagasta, Chile Ulan Bator, Mongolia Sydney, Australia Jakarta, Indonesia Arequipa, Peru Belo Horizonte, Brazil Medellin, Colombia Beijing, China 2013 • VDMA MINING SUPPLEMENT VDMA 5