Engineering & Mining Journal

NOV 2017

Engineering and Mining Journal - Whether the market is copper, gold, nickel, iron ore, lead/zinc, PGM, diamonds or other commodities, E&MJ takes the lead in projecting trends, following development and reporting on the most efficient operating pr

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2 E&MJ • NOVEMBER 2017 FROM THE EDITOR As this edition of Engineering & Mining Journal (E&MJ) was going press, the top lawyers from Google, Facebook and Twit- ter had testifi ed before a U.S. Senate Intelligence Commit- tee. They were trying to explain how internet trolls had used their social media platforms to spread misinformation in the months leading up to the 2016 U.S. presidential election. The spectacle in a lot of ways resembled the antitrust move- ment that took place 100 years ago and led to the formation of the Federal Trade Commission. The difference this time is that it's not commodities, such as oil and steel, but information. Social media has become a time suck that many people can no longer ignore. In addition to answering an inbox full of email, many people also commit a signifi cant amount of time to social media. To be a part of Facebook, users must join a community and divulge a certain amount of personal information. For all intents and purposes, it's a closed community. Google launched with a portal strategy to steer people toward "content," but more recently its methodology has changed as it tries to retain users on Google.com. With 140-character bursts, Twitter remains the new frontier. And, the world has now learned that hundreds of false Twitter accounts disseminated "fake news," which was spread unknowingly by followers. This has had a profound impact on the media, journalistic standards and public relations. Today, politicians, or anyone for that matter, can talk directly to constituents. This can be good and bad. It essentially eliminates the media as a middleman to convey that message. Journalists were expected to use integrity to fi lter that mes- sage and report both sides of the story fairly. Unfortunately, many media outlets have elected to take sides. This uniformed collective, which has become accustomed to reporting without verifi cation, will report anything that comes across the transom that fi ts its predetermined narrative, including overblown reports on environmental impact and socioeconomic issues from questionable sources. Sadly, without rules, it's only going to get worse, and establishing rules in this arena will be diffi cult. People gravitate toward a voice they think they can trust. By the time the news reports hit the internet, the stories usually have a detectable bias, if not a mocking nature. This has been a noticeable trend in the U.S., the U.K., Canada and Austra- lia. One outlet leans toward a conservative view while another is produced by a liber- al mindset. When viewers look at content today, they should be skeptical, but many are not. As engineers, we were trained to think critically, they were not. An audience with a disposition will not normally trust the opposing view and often decide to listen to their favorites. Tragically, there are few sources of trusted information today. All of this has worked in favor of trade journals, such as E&MJ. Trade journals have become the antidote for fake news. The articles that E&MJ publishes, or the "content" as its often referred, have been verifi ed. When a vendor reports record production from a piece of its equipment, E&MJ calls the mine to verify that infor- mation. When a multinational miner and the government of a developing country get into a dust up, E&MJ reports both sides of the story (journalistic standards). E&MJ has readers, not viewers. Professionals in the mining and mineral processing sector expect the best. They can't rely solely on sound bites or a Tweet with a link. E&MJ publishes articles they can sink their teeth into and save for future reference. With the print edition, Google doesn't know what you're reading. Enjoy this edition of E&MJ. A Trustworthy Voice As this edition of going press, the top lawyers from Google, Facebook and Twit- ter had testifi ed before a U.S. Senate Intelligence Commit- tee. They were trying to explain how internet trolls had used their social media platforms to spread misinformation in the months leading up to the 2016 U.S. presidential election. The spectacle in a lot of ways resembled the antitrust move- ment that took place 100 years ago and led to the formation of Steve Fiscor Publisher & Editor-in-Chief Steve Fiscor, Publisher & Editor-in-Chief sfi scor@mining-media.com Mining Media International, Inc. 11655 Central Parkway, Suite 306; Jacksonville, Florida 32224 USA Phone: +1.904.721.2925 / Fax: +1.904.721.2930 Editorial Publisher & Editor-In-Chief—Steve Fiscor, sfi scor@mining-media.com Associate Editor—Jennifer Jensen, jjensen@mining-media.com Technical Writer—Jesse Morton, jmorton@mining-media.com Contributing Editor—Russ Carter, rcarter@mining-media.com European Editor—Simon Walker, simon.emj@btinternet.com Latin American Editor—Oscar Martinez, omartinez@mining-media.com South African Editor—Gavin du Venage, gavinduvenage@gmail.com Graphic Designer—Tad Seabrook, tseabrook@mining-media.com Sales Midwest/Eastern U.S. & Canada, Sales—Victor Matteucci, vmatteucci@mining-media.com Western U.S., Canada & Australia, Sales—Frank Strazzulla, franks@tmsmedia.net Scandinavia, UK & European Sales—Colm Barry, colm.barry@telia.com Germany, Austria & Switzerland Sales—Gerd Strasmann, info@strasmann-media.de Japan Sales—Masao Ishiguro, ma.ishiguro@w9.dion.ne.jp Production Manager—Dan Fitts, dfi tts@mining-media.com www.e-mj.com Engineering & Mining Journal, Volume 218, Issue 11, (ISSN 0095-8948) is published monthly by Mining Media International, Inc., 11655 Central Parkway, Suite 306, Jacksonville, FL 32224 (mining-media.com). Periodicals Postage paid at Jacksonville, FL, and additional mailing offi ces. Canada Post Publica- tions Mail Agreement No. 40845540. Canada return address: Station A, PO Box 54, Windsor ON N9A 6J5, Email: circulation@mining-media.com. Current and back issues and additional resources, including subscription request forms and an editorial calendar, are available on the World Wide Web at www.e-mj.com. SUBSCRIPTION RATES: Free and controlled circulation to qualifi ed sub- scribers. Non-qualifi ed persons may subscribe at the following rates: USA and Canada, 1 year, $82.00, 2 year, $139.00. Outside the USA and Cana- da, 1 year, $134.00, 2 year, $249.00 surface mail (1 year, $191.00, 2 year, $352.00 airmail delivery). For subscriber services or to order single copies, write to E&MJ, 11655 Central Parkway, Suite 306, Jacksonville, FL 32224 USA; call +1.904.721.2925 (USA) or visit www.mining-media.com. ARCHIVES AND MICROFORM: This magazine is available for research and retrieval of selected archived articles from leading electronic databases and online search services, including Factiva, LexisNexis, and Proquest. For mi- croform availability, contact ProQuest at 800-521-0600 or +1.734.761.4700, or search the Serials in Microform listings at www.proquest.com. POSTMASTER: Send address changes to E&MJ, P.O. Box 828, Northbrook, IL 60065-0828 USA. REPRINTS: Mining Media International, Inc., 11655 Central Parkway, Suite 306, Jacksonville, FL 32224 USA phone: +1.904.721.2925, fax: +1.904.721.2930, www.mining-media.com PHOTOCOPIES: Authorization to photocopy articles for internal corporate, personal, or instructional use may be obtained from the Copyright Clear- ance Center (CCC) at +1.978.750.8400. Obtain further information at copyright.com. EXECUTIVE OFFICE: Mining Media International, Inc., 11655 Central Park- way, Suite 306, Jacksonville, FL 32224 USA phone: +1.904.721.2925, fax: +1.904.721.2930, www.mining-media.com COPYRIGHT 2017: Engineering & Mining Journal, incorporating World Mining Equipment, World Min- ing and Mining Equipment International. ALL RIGHTS RESERVED.

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