Engineering & Mining Journal

FEB 2019

Engineering and Mining Journal - Whether the market is copper, gold, nickel, iron ore, lead/zinc, PGM, diamonds or other commodities, E&MJ takes the lead in projecting trends, following development and reporting on the most efficient operating pr

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Page 54 of 75

BAUMA PREVIEW 2019 FEBRUARY 2019 • E&MJ 53 wide is predominantly positive, the lack of skilled workers is the No. 1 challenge, and the trend toward digitalization will determine the future, but it's still in its infancy. This prompted Dittrich and Messe München to make use of digital solutions to provide a competitive advantage. More than one-half of the respondents (58%) regard the shortage of skilled workers as the greatest challenge for the in- dustry. This is a major problem, especially for the traditional industrialized countries, but less so for populous countries such as China and India. Other key challenges include the increasing competitive and price pressure (31%), tighter environmental laws and regulations (24%), and the digitalization of business processes (19%). Digitalization is also increasingly finding its way into the ma- chinery industry. Only 4% see themselves as leaders in terms of digitalization. More than one-half of the respondents have al- ready digitized parts of their companies (28%) or at least start- ed to do so (25%). However, 22% are still waiting to see what happens, and 20% see no need for action at all. At bauma 2019, the digital construction site and construc- tion machines will be brought to life with the help of virtual and augmented reality. TrustedTargeting also offers exhibitors the opportunity to address their target audience online before the trade fair to reach potential new customers and invite them to their stand. bauma VR Experience Thanks to virtual and augmented reality (VR/AR), visitors will be able to experience sites virtually and be part of the story in the middle of the action. It is not just an experience with deceptively real sensations and high entertainment value. VR and AR can be used to present products in the development phase, prototypes, or future scenarios and explain them in a completely new way. This opens up a whole host of new opportunities for companies. "With our digital construction site, we have created a plat- form that enables exhibitors' products to be experienced not only at the actual exhibition stand, but in any location. We offer the virtual exhibition space within a VR experience. For the first time, companies at bauma 2019 will be able to present them- selves completely digitally," said Kästner. For Tobias Hawelka, marketing coordinator at uvex, the topic of safety is the focus of the virtual construction site. "For the first time, as part of the VR experience at bauma 2019, the uvex safe- ty group is also giving all visitors the opportunity to experience selected products in step with the digital transformation. By en- tering a construction site virtually with the safety equipment that would also be required in real life, the visitor is given a unique experience and a deep insight into this exciting virtual world. With the bauma VR Experience, it is not simply about just in- corporating a digital format into the classic trade fair business. "It definitely gets emotional! It will be an unforgettable experi- ence, especially when the surface of the earth opens and the elevator takes the visitor to lofty heights," Kästner said. Visitors and exhibitors can get an accurate impression of this at bauma 2019 in hall B0. Attendees can consult an up-to-date overview of exhibitors online in the bauma Exhibitor Directory. More information about the trade fair is available at

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