Engineering & Mining Journal

JUN 2013

Engineering and Mining Journal - Whether the market is copper, gold, nickel, iron ore, lead/zinc, PGM, diamonds or other commodities, E&MJ takes the lead in projecting trends, following development and reporting on the most efficient operating pr

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Page 108 of 171

BAUMA 2013 and a B25E (210 kW; 24 mt) at the open air presentation of Nagel, one of the company's German dealers. "We had a large engineering contingent at the show to benchmark our Eseries product against the rest of the major role players," Bell said. "This, together with the overwhelming response from visitors to our stand, has left us confident that the investment we have made in the engineering of this latest generation of trucks will keep us at the forefront of ADT innovation by offering customers unrivaled value in terms of performance, fuel efficiency and the operator experience." The company's proven D-series range of ADTs was represented in Munich by the flagship B50D, which remains the world's only production 50-tonner. "With a strong heritage, the D-series still offers true value to customers, setting its own 'Blu@dvantage'-standards in terms of fuel consumption and return on investment," said Bell. Meanwhile, in line with general market trends, Bell said the company sees more demand from the mining sector. "We're performing well in the mining Bell Equipment introduced its new E-series of articulated dump trucks. industry with dedicated products including the B50D and productivity boosting services such as our satellite fleet management tool, Fleetm@tic, as well as our full-coverage after-sales program, Bell Assure," Bell said. The company also announced Bell Trucks America (BTA), which has been established in Houston, Texas, as part of its strategy to re-enter the Americas with the Bell brand following 10 years of supplying product to these markets under another brand. BTA is a joint venture by Bell and major investors that will serve as Bell Equipment's American headquarters, responsible for setting up a compre- JUNE 2013 • E&MJ 107

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